W.W. Norton Acquires Jason Mark's Remember the Earth

Jason Mark has reached an agreement with W.W. Norton to publish Remember the Earth: How Our Memories of Nature Can Protect the Planet, an environmental manifesto examining the concept of the “shifting baseline syndrome.” Familiar to scientists but not yet the general public, the shifting baseline syndrome describes the human tendency to forget past ecological circumstances and heedlessly accept new, damaging conditions as normal. Explaining how this amnesia undermines attempts to conserve wildlife, protect nature, and ensure a stable climate, Mark will share simple but powerful memory tools to overcome this nefarious problem in the new book, which was acquired by Matt Weiland, one of the publishing industry’s most respected editors dedicated to environmental topics.